Of all the round-ups, predictions, and year-end announcements that happen in December, one of the most highly anticipated is Pantone’s annual Color of the Year. It’s often shaped by emerging emotions, cultural trends, or timely political developments, and it can have numerous societal implications.
2018’s color of the year, Ultra Violet, is a mystical extension of its basic violet cousin. While violet combines the stability of blue with the vibrant energy of red, ultraviolet sits further on the color spectrum, nearly invisible to the naked eye. It layers the time-earned wisdom and power of violet with mystery and magic, embodying a color fit for the cosmos. According to Pantone’s official announcement, it’s a dramatic shade of purple that “communicates originality, ingenuity, and visionary thinking that points us toward the future.”
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The advantage of a company that works on projects and personalizes your product is that when a color changes, we do not need to change an entire collection, we only need to prepare to use it, in future projects.
Remember in some products you can choose the color and sizes.